How to Value a Micro-SaaS: The Definitive 2026 Guide

Valuing a micro-SaaS business comes down to one number: the MRR multiple. But the range is huge — anywhere from 8x to 40x depending on a handful of factors. Here's how to think about it.

The baseline is 12-15x MRR for a typical micro-SaaS with stable revenue, moderate churn (3-5% monthly), and a single founder. From there, every factor pushes the multiple up or down.

Low churn is the single biggest value driver. A SaaS with <2% monthly churn commands 18-25x multiples because the revenue is more durable. At 1% churn, you're looking at 25x+ easily.

Growth matters, but less than you'd think at this scale. A flat $3K MRR SaaS with 1% churn will often sell for more than a growing $3K MRR SaaS with 5% churn. Buyers at this price point want stability.

Tech stack affects the buyer pool. React/Next.js, Python/Django, and Ruby on Rails attract the most bidders. Exotic stacks narrow the field and compress multiples by 2-3x.

Revenue concentration is a red flag. If >30% of MRR comes from a single customer, expect a 3-5x discount. Buyers price in the risk of that customer churning.

At AuctionMRR, we've seen multiples range from 10x for high-churn, single-customer SaaS products to 35x for low-churn developer tools with diversified revenue. The auction format lets the market set the price — no back-and-forth negotiation, no stale listings sitting for months.